High ticket seller insurance: media liability for coaches, consultants and online offers
Selling coaching, consulting or a mastermind online means publishing a lot: sales pages, webinars, ads, emails and testimonials. When someone says that content defamed them, copied their work, or used their name or face without permission, media liability defends you.
This guide explains where claims against coaches, consultants and high ticket sellers come from and how media liability works. Ready for a policy? Get a high ticket seller quote from CreatorSure.
Where claims come from
- Testimonials and results. Client stories and screenshots used without consent.
- Sales pages and ads that borrow another coach's copy, framework or images.
- Call-outs. Naming competitors or past partners in content and webinars.
- Case studies about real people and businesses.
- Before and after screenshots of client wins posted without asking.
Selling a course too? See course creator insurance. Running a paid group? Read membership insurance.
What's different when you sell high ticket
- Sales calls and webinars. What you say live to close a deal is content too, and it usually gets recorded.
- VSLs and income claims. The results you promise in video sales letters and ads are the lines people screenshot and challenge.
- Client case studies. A success story names a real client, their business and their numbers.
- Launch partners. Partners promote your offer to their lists using your copy, your claims and your case studies.
Other coverage you need
- Professional E&O. A client says your advice or program cost them money (which CreatorSure covers).
- Cyber. You hold client data and take payments (which CreatorSure covers).
When someone takes your work
Someone copies your sales page or reposts your paid content as their own. Fight Back helps pay for a lawyer, takedowns and demand letters to go after them.
Questions
Do coaches and consultants need media liability insurance?
If you sell through content, yes. Every sales page, webinar, ad and testimonial is published material, and claims over published material are what media liability covers.
Does media liability cover a client who says my program didn't work?
No. That's a professional E&O claim (which CreatorSure covers). Media liability covers claims over what you publish.
Are client results in my ads a risk?
Yes. Using a client's name, face or story without written consent draws privacy claims. Get consent in writing.
Can a competitor sue over my marketing?
Yes. Calling out a competitor or copying their sales page draws disparagement and copyright claims. Media liability covers those claims.
Does it cover webinar and call recordings I sell?
Yes, they're published content. Get consent from everyone on the recording before you sell it.
Ready for a policy?
CreatorSure is our creator insurance program. It sells high ticket seller insurance and will place a policy that covers your sales pages, webinars and ads.