AI deepfake insurance for creators and media businesses
AI puts real faces, voices and work into content in seconds. That cuts three ways: claims against you over AI content you publish, deepfakes someone makes of you, and scams that use a fake of you or a partner. Here's the coverage for each.
This guide explains how each coverage handles AI and deepfake risk. Ready for a policy? Get an AI deepfake quote from CreatorSure.
Three ways AI deepfakes hit you
Claims against you
You publish AI-generated or AI-edited content that uses a real person's face, voice or name, or copies someone's work. Claims for right of publicity, false light, defamation or copyright follow. Media liability defends you.
Deepfakes made of you
Someone builds a fake from your videos, photos, voice recordings or music and puts it out as real. Fight Back helps pay for a lawyer, takedowns and demand letters to go after them for using your content.
Deepfake scams
A fake voice or video of you or a business partner tricks your team into sending money. That's a cyber and social engineering claim (which CreatorSure covers).
Before you publish AI content
- Get written consent before you use anyone's face, voice or name, real or generated.
- Label AI-edited content that shows real people.
- Tell CreatorSure or SongSure which AI tools you use, and your policy will cover what you make with them.
Who it's for
Built for creators, influencers, YouTubers, streamers, podcasters, UGC creators, musicians, music producers, filmmakers, photographers, journalists, publishers, advertising agencies, digital marketing agencies and every media business that uses AI tools or has a face, voice or catalog worth copying.
Get all three in one place
CreatorSure and SongSure are the same company behind the scenes, and either one can quote media liability, Fight Back and cyber together.
Questions
Is there insurance for deepfakes?
Yes. Three coverages handle deepfake risk together. Media liability covers claims over AI content you publish, Fight Back helps you go after people who misuse your content, and cyber covers scams that use a fake of you (CreatorSure covers all three).
Does media liability cover AI-generated content?
Yes. Some policies exclude AI content, so CreatorSure and SongSure place you in a policy that covers what you make with AI, including the tools you use.
What if someone makes a deepfake of me?
Fight Back helps pay for a lawyer, takedowns and demand letters when someone uses your videos, photos, voice recordings or music to build it. Add Fight Back to your policy before you need it.
Is a deepfake scam covered by media liability?
No. A fake voice or video used to trick your team into sending money is a cyber and social engineering claim (which CreatorSure covers).
Ready for a policy?
CreatorSure is our creator insurance program. It sells AI deepfake insurance and will place media liability, Fight Back and cyber together.