Insurance for creators: media liability for content creators
Media liability is the core of insurance for creators. It defends you when someone says your content defamed them, used their work or invaded their privacy. Your biggest risk depends on how you create, so pick your page below.
This guide explains how media liability works for creators and points you to the page for the way you create. Ready for a policy? Get a creator quote from CreatorSure.
Where claims come from
- Talking about real people and companies.
- Using music, clips or images you didn't make.
- Filming people who didn't agree to it.
- Brand deals that make you responsible for the content.
Wondering about price? See what media liability costs. Want the details first? Read what a policy covers.
Find your page
| You mostly | Your biggest risk | Go to |
|---|---|---|
| Post sponsored content | Product claims and brand contracts | Influencers |
| Publish long-form video | Commentary and an evergreen catalog | YouTubers |
| Go live | Unscripted statements and clips | Streamers |
| Host a show | What your guests say | Podcasters |
| Make content brands run as ads | Usage rights and likeness | UGC creators |
| Shoot photos | Releases and license scope | Photographers |
| Report the news | Libel and privacy | Journalists |
| Make films | Distributor-required E&O | Filmmakers |
Questions
Do small creators need insurance?
A demand letter doesn't check your follower count. If you earn from your content, talk about real people or use material you didn't make, get covered.
Is insurance for creators the same as media liability?
Media liability is the part that defends you over your content. CreatorSure builds a full program around it.
Does the platform protect me if I'm sued?
No. Platform terms protect the platform. A claim over your content names you.
Does media liability cover content I posted before the policy?
Your policy can cover your existing content. It doesn't cover a dispute you already know about.
What if someone steals my content?
That runs the other way. Fight Back helps you go after them (which CreatorSure covers).
Ready for a policy?
CreatorSure is our creator insurance program. It will place a policy that covers your content, old and new.