How copyright enforcement insurance works
Media liability defends you when someone accuses you. Copyright enforcement insurance, which CreatorSure and SongSure call Fight Back, works the other way. It helps pay for a lawyer, takedowns and demand letters when someone steals, copies or misuses your work.
This guide explains how Fight Back works. Ready for a policy? Get a Fight Back quote from CreatorSure.
Defend yourself, or fight back
| Media liability | Fight Back | |
|---|---|---|
| Who starts it | Someone else. They send a letter or file a claim against you. | You. Someone wronged you and you want to go after them. |
| What it helps pay for | A lawyer to defend you, plus defense costs and covered settlements. | A lawyer to go after them, takedowns, demand letters and legal action if needed. |
| Also called | Media E&O, errors and omissions | Copyright enforcement, IP pursuit, abatement |
Most coverage of this kind was built for companies with patents and trademarks. CreatorSure and SongSure pioneered Fight Back for the people who make content, films and music. The cost of a lawyer should never be the reason you let theft slide.
Situations Fight Back is built for
- Stolen or reuploaded work. Someone reuploads your videos, crops out your watermark and farms views off them, or posts and sells your photos as their own. Fight Back helps pay for a lawyer to send takedowns and a demand letter.
- Your music sampled without pay. Someone samples your track or uses your master without clearance or payment. Fight Back helps pay for a lawyer to go after them.
- Your work in someone else's ad. A brand puts your song, your content or your likeness in an ad without permission, or keeps running your content after the deal ends without paying for more. Fight Back helps you hire a lawyer to go after what you're owed.
- Impersonators and fake accounts. Copycat accounts use your name or face and message your fans as you. Fight Back helps with takedowns and, if needed, legal action against whoever is behind them.
- Your name, their brand. Another band or company starts using your name or logo. Fight Back helps cover cease and desist letters.
- Bootleg merch. Shirts and posters with your name, art or face show up on tour or online, and you never said yes. Fight Back helps stop those sales.
- Streaming theft. Someone uploads your songs under their own name or claims your Content ID. Fight Back helps with takedowns and Content ID disputes.
- Royalties held back. A label or distributor keeps collecting on masters you own, or won't pay what you're owed. Fight Back helps recover unpaid royalties.
- Lies that cost you deals. Someone spreads false claims about you and brands walk away. Fight Back helps pay for a lawyer to go after them.
Other ways work gets taken
Creators and media businesses run into these all the time. Tell CreatorSure or SongSure which of these worry you when you request a quote, and they'll build Fight Back around them.
- Leaked or pirated content. Paid courses, unreleased tracks, films and ebooks shared for free.
- Writing lifted word for word. Articles, newsletters and scripts republished under someone else's name.
- Your work on products. Art, photos or lyrics printed on goods you never licensed.
- Remixes and recuts without permission. Your track or video edited and posted as someone else's.
- Your face or voice in content you never agreed to, including AI imitations of you. See AI deepfake insurance.
How it works
- You add Fight Back to your policy before anything happens.
- Someone takes your work after your policy starts.
- Fight Back helps pay a lawyer for takedowns, demand letters and legal action if needed.
It's for theft you find after you're covered, not a dispute you already know about. Coverage depends on your policy terms.
Who it's for
Creators
Reuploads, copycat accounts and lies that cost you deals.
Influencers
Fake accounts messaging your fans, and brands running your posts after the deal ends.
YouTubers
Videos reuploaded with your watermark cropped out.
Streamers
Clips and VODs reposted by pages farming views off your work.
Journalists
Reporting and photos republished without permission or credit.
Advertising agencies
Creative you own run by others without a license.
Publishers
Articles, photos and newsletters copied onto other sites.
Musicians
Unpaid samples, bootleg merch and your band name on someone else's act.
Music producers
Beats and masters used without clearance, and songs uploaded under another name.
Podcasters
Episodes and clips reposted under someone else's show.
Filmmakers
Footage pirated or reused without a license.
Digital marketing agencies
Content you own reposted by other accounts as their own.
Photographers
Photos posted or sold as someone else's.
UGC creators
Brands running your videos in paid ads past the license, or without one.
Questions
Is copyright enforcement insurance the same as Fight Back?
Yes. Copyright enforcement, IP pursuit and abatement insurance all describe coverage that helps you go after someone. At CreatorSure and SongSure it's called Fight Back.
Doesn't media liability already do this?
No. Media liability defends you when someone comes after you. Fight Back helps you go after them. One policy can include both. See what media liability covers.
Ready for Fight Back?
CreatorSure is our creator insurance program, and SongSure is its music side. Both sell Fight Back, on its own page with everything it covers.