Digital marketing agency insurance: media liability for digital agencies
You publish as your clients, at volume, on platforms you control. General liability usually limits or excludes claims for businesses that design website content for others, so media liability is what defends you when a post, ad, article or influencer campaign draws a claim.
This guide explains where claims against digital marketing agencies come from and how media liability works. Ready for a policy? Get a digital marketing agency quote from CreatorSure.
Where claims come from
- Volume. Hundreds of posts and ad variants a month.
- Stock images reused across clients or never licensed.
- SEO and AI-assisted content that copies someone else's text.
- Influencer campaigns you run. See UGC creators.
- Managed accounts where you post in the client's voice.
Running creator campaigns for clients? See influencer insurance. Building affiliate content? Read coverage for affiliate marketers.
AI-generated content
Using generative AI for client work? Tell CreatorSure or SongSure so your policy covers it, and keep a person reviewing everything before it posts.
Questions
How is insurance for digital marketing agencies different from ad agency insurance?
The same exclusion applies. Your risk comes from volume and client platforms rather than a few big campaigns. See advertising agencies.
Do we need cyber too?
If you hold client logins or customer lists, yes (which CreatorSure covers). See media vs cyber.
Who's responsible for a client post that draws a claim?
Often both of you. Many agency contracts make the agency answer for content it wrote, picked or published, so carry your own media liability.
Does it cover SEO content and blog posts we write for clients?
Yes. Articles, landing pages and posts you create for clients are published content, and media liability covers claims over them.
Can we show clients proof of coverage?
Yes, once you're covered. See proof of coverage.
Ready for a policy?
CreatorSure is our creator and media insurance program. It sells digital marketing agency insurance and will place a policy that covers your client work.